Market Research Logo

Promotional Products in the US - Procurement Research Report

Promotional Products Procurement in the US

This report is intended to assist buyers of promotional products. Promotional products are materials imprinted with an organization’s name and brand. These products are often given at trade shows and other events to advertise a company or cause. They are also given to clients as a sign of appreciation for business. Popular promotional products include pens, tote bags and mugs. Common buyers are education establishments, retailers and nonprofit organizations. For the purposes of this report, and to remain consistent with the market’s standard terminology, direct suppliers of promotional products are referred to as distributors and upstream suppliers are referred to as suppliers. This report does not include other sales promotion services or items personalized for nonpromotional purposes.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report