Printing in the US
The Printing industry is in the midst of a decline as digital products and services continue to displace printed materials. The industry's two largest markets, advertising and publishing, have both accelerated their moves online over the five years to 2019, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, which is historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. As a result, over the five years to 2019, industry revenue is expected to fall. Substitutes for commercially printed material, such as online media, will continue to adversely affect industry activity over the five years to 2024.
Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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