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Printing in the US - Industry Market Research Report

Printing in the US

The Printing industry is in the midst of a decline as digital products and services continue to displace printed materials. The industry's two largest markets, advertising and publishing, have both accelerated their moves online over the five years to 2018, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, which is historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. Other industry products, such as retail catalogs and banking forms, are also in low demand due to the increased prevalence of e-commerce and online financial transactions. As a result, over the five years to 2018, industry revenue is expected to fall. Substitutes for commercially printed material, such as online media, will continue to adversely affect industry activity. However, there remain some bright spots for the industry.

Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Print advertising expenditure
    • Table Industry Revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major Market Segmentation (2018)
    • Table Industry Trade Balance
    • Table Exports To ...
    • Table Business Locations 2018
    • Table Distribution of establishments vs Population
  • Competitive Landscape
    • Table Sector vs Industry Costs
    • Table Barriers to entry checklist
    • Table Trade Globalization
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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