Print Advertising Distribution in the US
The Print Advertising Distribution industry has fared well over the five years to 2018 as increasing advertising expenditure has bolstered the industry's promotional sales distribution segment. Favorable economic conditions and a positive business sentiment index have increased corporate profit during the five-year period; as a result, demand for advertising distribution services has increased in line with advertising expenditure. As print advertising continues to lose market share to digital advertising, demand for print advertising distribution is expected to decrease. Moreover, consumers are expected to increase internet usage as internet traffic volume is projected to increase over the next five years to 2023. Decreasing demand for print advertising distribution is expected to offset modest growth in other industry services such as product sampling.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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