Print Advertising Distribution in the US
While many businesses slashed marketing budgets as a result of the recession, the industry rebounded as corporate profit improved and advertising budgets were renewed. The improving economy will aid demand in the next five years. More advertisers are using below-the-line marketing techniques because of the high costs associated with other campaigns. Unfortunately for operators, competition from the internet and mobile advertising methods will cut into overall revenue and profit growth.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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