The United States is the top producer and consumer of popcorn worldwide, in part due to the growth of ready-to-eat popcorn over the past five years. Industry operators have benefited from increasing per capita disposable income and falling corn prices. However, increasingly health-conscious consumers have become wary of high-calorie and high-sodium popcorn varieties and of the effects that microwaves have on food products. Nevertheless, the industry has remained resilient due to the ability of major companies to quickly adapt to changing consumer preferences by introducing healthier product lines. Over the five years to 2023, IBISWorld anticipates the industry to remain steady as popcorn becomes established as a healthy alternative to other snack products and operators continue to develop flavorful, nutritious products. Although certain commodities and downstream markets are susceptible to volatility, this industry has exhibited its ability to weather the storm due to popcorn's timeless appeal in the American household.
Companies in this industry produce popcorn, including ready-to-eat popcorn, microwaveable popcorn and other consumer packages of unpopped popcorn.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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