Plant & Flower Growing in the US - Industry Market Research Report

Plant & Flower Growing in the US

The Plant and Flower Growing industry has contended with a period of volatile agricultural prices, weakening demand from florists and an influx of low-cost imports; as a result, industry participation has exhibited a steady downward trend. However, over the five years to 2019, it appears that the horticulture segment of this industry has supported industry growth, as evidenced by stronger profit growth and an increase in demand from nursery and garden stores. Overall, despite a period of weak prices, import competition and declining industry participation, industry revenue has exhibited an increase over the past five years. Over the five years to 2024, it is expected that industry revenue will exhibit stronger growth as prices gradually appreciate. This is expected to weaken the downward pressure on industry prices, helping to generate stronger revenue growth.

The Plant and Flower Growing industry primarily produces horticulture and floriculture plants for sale. Operators in this industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods. These plants can either be grown under cover or in an open field.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Demand from florists
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Industry trade balance
    • Table Exports To ...
    • Table Business Locations 2019
    • Table Distribution of value of production vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
    • Table Trade Globalization
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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