Plant & Flower Growing in the US
The Plant and Flower Growing industry has contended with a period of volatile agricultural prices, weakening demand from florists and an influx of low-cost imports; as a result, industry participation has exhibited a steady downward trend. However, over the five years to 2019, it appears that the horticulture segment of this industry has supported industry growth, as evidenced by stronger profit growth and an increase in demand from nursery and garden stores. Overall, despite a period of weak prices, import competition and declining industry participation, industry revenue has exhibited an increase over the past five years. Over the five years to 2024, it is expected that industry revenue will exhibit stronger growth as prices gradually appreciate. This is expected to weaken the downward pressure on industry prices, helping to generate stronger revenue growth.
The Plant and Flower Growing industry primarily produces horticulture and floriculture plants for sale. Operators in this industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods. These plants can either be grown under cover or in an open field.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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