The Pizza Restaurants industry has experienced growth over the past five years thanks to rising consumer spending and changing preferences. A larger share of spending has flowed through to pizza restaurants as consumers have developed a more optimistic economic outlook. Consumers are indicating a preference for quick-service pizza stores, where pizza can be ordered online, rather than traditional sit-down pizza restaurants. This has limited the industry's growth because quick-service pizza is usually sold at lower price points. The industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out. The way operators use technology will become increasingly important to the industry's performance as consumers increasingly use their smartphones or tablets to order, expecting seamless web interfaces that make it easy to customize pizza preferences; this trend will likely benefit larger chains.
This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.