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Pizza Restaurants in the US - Industry Market Research Report

Pizza Restaurants

The Pizza Restaurants industry has experienced growth over the past five years thanks to rising consumer spending and changing preferences. A larger share of spending has flowed through to pizza restaurants as consumers have developed a more optimistic economic outlook. Consumers are indicating a preference for quick-service pizza stores, where pizza can be ordered online, rather than traditional sit-down pizza restaurants. This has limited the industry's growth because quick-service pizza is usually sold at lower price points. The industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out. The way operators use technology will become increasingly important to the industry's performance as consumers increasingly use their smartphones or tablets to order, expecting seamless web interfaces that make it easy to customize pizza preferences; this trend will likely benefit larger chains.

This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Consumer spending
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Domino's (US system-wide sales) - financial performance*
    • Table Pizza Hut Inc. (US system-wide sales) - financial performance*
    • Table Little Caesar's (US system-wide sales) - financial performance*
    • Table Papa John's International (US system-wide sales) – financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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