The Pizza Restaurants industry has risen slowly over the past five years while battling anemic consumer spending and changing preferences. Intense external competition from a variety of new food-services concepts and an increase in health consciousness among consumers have also worked against the industry. Despite these obstacles, many operators have performed well, adapting their menus and investing in advanced technology, including sophisticated web-based ordering systems, to boost efficiency and improve profit margins. In the coming years, the industry will continue to rise over the next five years as the economy improves and consumers spend more on eating out.
This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.