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Pilates & Yoga Studios in the US - Industry Market Research Report

Pilates & Yoga Studios

The Pilates and Yoga Studios industry has benefited from the burgeoning number of individuals that participate in yoga in 2017. Pilates participation rates have remained somewhat stagnant over the past five years. This trend, however, has not offset robust yoga participation rates, which have bolstered industry revenue during the period. However, the industry has grappled with mounting external competition. For example, to attract budget-conscious consumers, many health and fitness clubs (which may also offer yoga and Pilates classes) have slashed their membership rates and offered monthly memberships. Over the five years to 2022, industry revenue is forecast to grow. Many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population.

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2017)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2017)
    • Table Major market segmentation (2017)
    • Table Business Locations 2017
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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