Photography in the US
Growing per capita disposable income and rising advertising expenditure have driven growth for the Photography industry over the five years to 2018, as both commercial photographers and portrait photographers have benefited from increased demand for their services. During the past decade, the improvement in digital technology and its increasing affordability have lowered barriers to entry and made it possible for individuals to start their own photography businesses. Meanwhile, the decline in newspaper and magazine publishing has created a decrease in employer photography enterprises. Over the next five years to 2023, decelerated growth in corporate profit and the continued decline of newspapers and magazines will likely inhibit revenue growth.
The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, TV and video production (see IBISWorld reports 51211a and 51211b).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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