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Photography in the US - Industry Market Research Report

Photography in the US

In a snapshot, growing per capita disposable income and rising advertising expenditure have driven growth for the Photography industry over the five years to 2018, as both commercial photographers and portrait photographers have benefited from increased demand for their services. Over the last decade, the improvement in digital technology and its increasing affordability have lowered barriers to entry and made it possible for individuals to start their own photography businesses. Meanwhile, the decline in newspaper and magazine publishing has created a decrease in employer photography enterprises. Over the next five years to 2023, stable economic conditions are expected to further drive industry revenue growth. Higher disposable incomes will likely boost consumer spending on professional photography services.

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, TV and video production (see IBISWorld reports 51211a and 51211b).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Shutterfly Inc. (US industry-specific segment) – financial performance
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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