Photography in the US
In a snapshot, growing per capita disposable income and rising advertising expenditure have driven growth for the Photography industry in the five years to 2016, as both commercial photographers and portrait photographers have benefitted from increased demand for their services. Mainstream adoption of inexpensive digital cameras, smartphones and easy-to-use photofinishing software packages have drastically changed the structure of the industry in recent years. Over the next five years, improving economic conditions are expected to drive further industry revenue growth. Higher disposable incomes will likely boost consumer spending on professional photography services.
The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.