Photography in Canada
Rapid developments in digital photographic technology have continued to restructure the Photography industry over the past five years. In particular, the ease of digital photography has created a major influx of independent photographers who now account for more than 80.0% of all industry operators. Moreover, the ability to take relatively high-quality photos with a simple point-and-shoot camera or smartphone has gradually reduced demand for professional portrait services from household consumers. Mainstream adoption of digital camera technology has lowered barriers to entry, resulting in a substantial number of nonemployer operators entering the industry. The industry is expected to experience slow but steady growth over the next five years, as consumer confidence and advertising expenditure continue to increase. Moreover, the ability of talented photographers to highlight their work through social media channels will help revitalize demand for industry services from the consumer market.
The Photography industry in Canada offers professional photographic services such as portrait and commercial photography. This industry excludes graphic designers (IBISWorld report 54143CA), photography related to movie, TV and video production (51211CA) and photographs produced by freelance journalists for news media. This industry also excludes retail and online businesses that primarily print photographs from film or digital copies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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