Personal Watercraft Manufacturing
Trends in consumer preferences and discretionary incomes directly influence the financial performance of the Personal Watercraft Manufacturing industry. The industry is strongest when customers have high disposable incomes and confidence in the macroeconomy. As consumer confidence returned during the five-year period to 2018, so did revenue growth for this industry. Domestic operators must also compete with significant import penetration. While some companies, such as Kawasaki and Yamaha, have manufacturing facilities in the United States, other major brands like Bombardier do not produce personal watercrafts domestically. In addition, when the price of oil rises, the operating cost of personal watercrafts also increases, constricting demand for industry products. However, industry players have benefited as oil prices have dropped significantly from their high in 2012. Over the five years to 2023, industry revenue is expected to continue its upward trend, albeit at a slower pace. As the economy continues to improve, real wages are expected to rise, thus increasing consumers' purchasing power and confidence.
This industry manufactures personal recreational watercraft that riders can sit or stand on.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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