This industry has experienced consistent growth over the past five years. Recessionary drops in employment levels and the resulting decrease in access to health insurance led consumers to purchase vitamins and supplements as alternatives to expensive prescription drugs. Health-conscious trends have risen in line with the aging and baby-boomer populations, further fueling demand for industry products. In the next five years, the industry is forecast to continue to strongly grow as the health-conscious trend persists.
This industry encompasses the retail sale of dietary supplements, including vitamins and minerals, herbs and sports nutrition products, through the internet. The industry excludes the sale of pharmaceutical or over-the-counter drugs, beauty and personal care products and natural or organic foods.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.