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Online Vitamin & Supplement Sales - Industry Market Research Report

Online Vitamin & Supplement Sales

Over the past five years, the Online Vitamin and Supplement Sales industry has performed well due to the steadily increasing popularity of industry products. Rising healthcare expenses have encouraged more consumers to purchase dietary supplements to help prevent or alleviate common health complications. An aging population has sustained demand for mainstream multivitamins and condition-specific supplements, while rising disposable income levels and a growing interest in recreational fitness and preventive healthcare have boosted demand for sports nutrition products and herbal supplements. Over the next five years, the industry is anticipated to benefit from the same trends that have supported its growth in the past, including increasing health expenditure and growing interest in wellness and nutrition among mainstream consumers. In addition, demand for mainstream sports nutrition products, such as whey protein powder and herbal supplements, will continue to propel industry performance as more consumers turn to these products to complement their active lifestyles.

This industry encompasses the retail sale of dietary supplements, including vitamins, minerals, herbs and sports nutrition products, through the internet. The industry excludes the sale of pharmaceutical or over-the-counter drugs; beauty and personal care products; and natural or organic foods.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Healthy eating index
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Amazon.com Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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