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Online Vitamin & Supplement Sales - Industry Market Research Report

Online Vitamin & Supplement Sales

The Online Vitamin and Supplement Sales industry has grown strongly over the past five years, benefiting from increased demand from a growing health-conscious consumer base and an aging population. In addition, growing interest in sports nutrition products from mainstream consumers and recreational athletes, which now represent the industry's largest market, has helped propel industry performance. Over the next five years, the industry is forecast to continue growing strongly as the health-conscious trend persists. Despite an increasingly stringent regulatory environment and decelerating demand for mainstream supplements, sustained demand for sport nutrition products and herbal supplements will support healthy industry revenue growth.

This industry encompasses the retail sale of dietary supplements, including vitamins and minerals, herbs and sports nutrition products, through the internet. The industry excludes the sale of pharmaceutical or over-the-counter drugs, beauty and personal care products and natural or organic foods.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Healthy eating index
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Amazon.com (industry-relevant US sales) - financial performance*
    • Table Bodybuilding.com (Industry-relevant US sales) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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