Online Survey Software
Companies perform surveys to provide insight about employee satisfaction and consumer preferences. The Online Survey Software industry is up and coming, growing strongly over the past decade to provide a prominent and inexpensive alternative to using traditional methods of market research. Online market research and surveys offer clients a product that is less costly, but also more time efficient, interactive and amenable to use with data analytics platforms. As a result, many companies have reduced their use of traditional market research activities. Over the five years to 2023, media consumption habits are expected to continue to evolve. With social networking and user-generated content creating online communities, advertisers will more easily be able to target niche markets. Industry operators are expected to shift toward customizing surveys for social and mobile media using new data analysis technologies.
This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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