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Online Survey Software - Industry Market Research Report

Online Survey Software

Companies perform surveys to provide insight about employee satisfaction and consumer preferences. The Online Survey Software industry is up and coming, growing strongly over the past decade to provide a prominent and inexpensive alternative to using traditional methods of market research. Online market research and surveys offer clients a product that is less costly, but also more time efficient, interactive and amenable to use with data analytics platforms. As a result, many companies have reduced their use of traditional market research activities. Over the five years to 2023, media consumption habits are expected to continue to evolve. With social networking and user-generated content creating online communities, advertisers will more easily be able to target niche markets. Industry operators are expected to shift toward customizing surveys for social and mobile media using new data analysis technologies.

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Percentage of services conducted online
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Qualtrics (US specific operations) - financial performance*
    • Table SurveyMonkey (US industry-specific operations) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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