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Online Small Electrical Appliance Sales in the US - Industry Market Research Report

Online Small Electrical Appliance Sales

The e-commerce industry as a whole has grown tremendously over the past five years, which has trickled down to small appliance products. Furthermore, increased consumer spending and a higher number of internet connections have also contributed to growth. As a result, over the five years to 2018, the industry has grown at an annualized rate of 11.3%, including an increase of 11.1% in 2018, to $5.3 billion. Over the five years to 2023, the industry is expected to continue on its current course as internet traffic volume continues to grow and spending further shifts from traditional retailing to e-commerce.

This industry retails small electric appliances and housewares via the internet. Examples of industry products include small kitchen appliances like blenders and coffee makers, as well as personal care appliances like electric shavers, electric toothbrushes and blow driers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Percentage of services conducted online
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Amazon.com Inc (US Small Electrical Appliance Online Sales)- financial performance*
    • Table The Home Depot (US Small Electrical Appliance Online Sales)-financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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