Online Photo Printing
The Online Photo Printing industry is benefiting from the growing popularity of photo sharing. Over the past five years, social networks and other photo sharing sites encouraged an expanding number of consumers to store and print pictures through online channels. The number of broadband and mobile internet connections increased during the period, contributing to industry growth. Furthermore, increasing consumer disposable income is boosting industry growth by prompting higher levels of discretionary spending. Although some companies have invested in process automation, which enabled them to reduce wages, employment growth was not slowed during the period. Over the next five years, technological advancements will continue to stimulate industry expansion. Rising broadband and mobile internet access will enable more consumers to print photos online, and industry marketing will attract consumers through social media and mobile applications. Industry players will add more customization options to their products and services, targeting consumers' specific tastes and locations.
This industry offers photo printing services online. It does not include printing services within brick-and-mortar stores like Target and CVS. Online photo printing is not the same as digital photo printing, but rather is a subset as they must be in digital form for customers to order online. Digital photos could be printed within a physical store; however, it would not be included in this industry. Further, commercial online printing services are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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