The Online Photo Printing industry is benefiting from a continuing consumer shift toward photo sharing. Over the past five years, social networks and links to other photo sharing sites encouraged consumers to store and print pictures through online channels. An increasing number of broadband and mobile internet connections also facilitated consumer access to such websites, contributing to industry growth. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to print photos online, and industry marketing will attract consumers through social media and mobile applications. Industry players will add more customization options to their products and services, targeting consumers' specific tastes and locations.
This industry offers photo printing services online. It does not include printing services within brick-and-mortar stores like Target and CVS. Online photo printing is not the same as digital photo printing, but rather is a subset as they must be in digital form for customers to order online. Digital photos could be printed within an actual store, however, it would not be included in this industry. Further, commercial web-enabled printing services are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.