Over the five years to 2018, rising pet ownership and increased access to e-commerce websites have driven revenue growth for the industry. Furthermore, rises in per capita disposable income and consumer spending have enabled shoppers to splurge on price-premium goods for their furry friends, which has driven revenue growth. While demand for premium goods has somewhat protected margins during the period, profit growth has been slightly hampered by a growing need for advertising and marketing; as the online retail market has become increasingly competitive, industry players have invested more and more into promotional budgets, cutting slightly into profitability. Over the five years to 2023, IBISWorld forecasts that industry revenue will continue to rise, as online stores will benefit from an increasing number of pets in the United States and rising per capita disposable income. However, online pet retailers will experience increasing competition from the brick-and-mortar stores that sell pet food and supplies, including grocery stores and big-box retailers.
This industry retails pet foods and supplies via the internet. Examples of products offered by online pet supply stores include collars, leashes, health and beauty aids, medication, toys, pet carriers and furniture.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.