Online Perfume & Cosmetic Sales in the US - Industry Market Research Report

Online Perfume & Cosmetic Sales

The Online Perfume and Cosmetic Sales industry has expanded rapidly over the five years to 2019, largely due to shifting consumer purchasing patterns. As more consumers purchase items online, industry demand has increased at a robust rate. The growing prevalence of broadband and mobile internet connections has underpinned changing consumer habits by facilitating the ease of online shopping and allowing consumers to quickly compare prices among retailers. Industry growth is anticipated to continue over the next five years at a more constrained rate as expansion in the US economy slows and industry services become more normalized among users. As per capita disposable income expands at an expected annualized rate of 1.5% during the period, more consumers are likely to splurge on high-value industry goods. Moreover, as leisure time remains constrained the convenience of e-commerce will become increasingly appealing, attracting shoppers to industry websites.

The Online Perfume and Cosmetic Sales industry comprises companies that sell perfume, makeup and other cosmetic products online. This industry includes revenue generated online by companies that also operate brick-and-mortar stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Estee Lauder Companies Inc. (US industry-specific segment) - financial performance*
    • Table Ulta Beauty Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook