Online Fashion Sample Sales
Since its emergence in the mid-2000s, the Online Fashion Sample Sales industry has experienced rapid growth. The industry boomed during the recession, when consumers sought for deals on high-end apparel products and accessories. However, since the economy has recovered and stabilized, sales have slumped. Though industry revenue is expected to grow over the five years to 2016, the flash sale model upon which the industry relies has begun to falter. The industry is poised for continued growth over the five years to 2021, though at a significantly more subdued rate. With per capita disposable income growing, shoppers will be more likely to make higher-volume, higher-value purchases. Still, competitive threats from a saturated industry and from other online retailers will keep growth subdued.
This industry offers flash sales (extremely limited-time discounts) on designer apparel, accessories and shoes, high-end makeup and precious jewelry. These websites are often members-only since they offer deep discounts that are not typically found in other outlets.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.