Online Children's Toy Sales
Over the past five years, the Online Children's Toy Sales industry has surged upward. The industry includes online-only retailers as well as the online sales of companies with both an e-commerce site and traditional brick-and-mortar locations. Industry operators have benefited from increased e-commerce activity along with rising consumer spending. As online shopping has become more secure and easily accessible to consumers, e-commerce sales have increased. Although general retailers like Walmart, Target and Costco account for the majority of toy sales on a brick-and-mortar level, these retailers account for only a small portion of industry-specific online sales. Online retailers are expected to account for an even larger portion of the toy retailing market over the five years to 2022, although an increasingly saturated market will result in slightly slower expansion. Despite the extremely competitive environment, the industry is expected to experience strong growth over the five years to 2023, as the internet becomes an increasingly integrated into daily life and a preferred way to shop.
Operators in this industry sell a broad range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies, via the internet. These goods are purchased from domestic and international manufacturers and wholesalers, and then retailed to the general public online. Operators who retail used toys and hobby goods are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.