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Online Baby Product Sales in the US - Industry Market Research Report

Online Baby Product Sales

The Online Baby Product Sales industry has expanded rapidly over the five years to 2019, along with the overall e-commerce sector. Industry operators have benefited from rising consumer acceptance of online shopping, both through traditional websites and mobile websites and applications. Furthermore, competitive pricing and the development of multichannel retailing options have enhanced already-strong growth. More traditional brick-and-mortar stores have entered the industry in recent years due to the success of smaller online-only retailers. Benefiting from their brand recognition and existing infrastructure, these larger companies have gained market share fairly quickly. Overall, industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecast to continue to rise, albeit at a slower rate. The greater acceptance of and need for convenient online shopping platforms will likely fuel industry demand, as high employment levels are projected to lead to busier lifestyles and heavier workloads for many parents.

This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry operators purchase products for resale to consumers with no further development of the product. The industry does not include auction or used product websites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Amazon.com Inc. (US industry-specific operations) - financial performance*
    • Table Target Corporation (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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