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Online Baby Product Sales - Industry Market Research Report

Online Baby Product Sales

The Online Baby Product Sales industry has expanded rapidly over the past five years, along with the overall e-commerce sector. Industry operators have benefited from rising consumer acceptance of online shopping, both through traditional websites as well as through mobile websites and applications. The proliferation of broadband internet and smartphones, along with consumers' increasing reliance on the internet for activities like shopping, has driven demand for industry products. The industry's growth spurt will continue over the five years to 2023. The greater acceptance of and need for convenient online shopping platforms will fuel demand as high employment levels are expected to cause lifestyles to become busier and workloads to become heavier for many parents. In addition, greater internet connectivity along with continued technological development and innovation within online shopping platforms will further contribute to industry growth.

This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry operators purchase products for resale to consumers with no further development of the product. The industry does not include auction or used product websites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Amazon.com Inc. (US industry-specific operations) - financial performance*
    • Table Target Corporation - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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