Revenue for the Online Baby and Infant Apparel Sales industry has increased significantly over the five years to 2017. The industry has experienced steady revenue growth since 2012, aided by the e-commerce sector capturing significant market share from brick-and-mortar apparel stores as more consumers shop online. Additionally, strengthening economic conditions, including rising consumer confidence and disposable income, are continuing to boost demand for industry products. Increasing consumer purchasing power, continued adoption of the internet as a shopping platform and declining free time will drive the industry over the outlook period. Moreover, participants that can integrate mobile websites or applications into their shopping platforms are likely to benefit, as an increasing number of broadband connections will lead to more consumers shopping online from their smartphones.
Companies in this industry sell baby and infant apparel online. The industry includes online-only e-tailers as well as brick-and-mortar stores that also have an online presence.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.