Even though the US economy has followed a largely positive trajectory, overall economic growth has been sluggish over the past five years. Consequently, the industry has benefited from the prevalence of deal-seeking consumers, who have increasingly started using the online platform to seek out bargains. Additionally, increasing consumer purchasing power, continued adoption of the internet as a shopping platform and declining free time will drive industry growth over the outlook period.
Companies in this industry sell baby and infant apparel online. The industry includes online-only e-tailers as well as brick-and-mortar stores that also have an online presence.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.