Underlying growth in the level of corporate spending and the number of businesses led to increasing use of newswire services, both in terms of the number of customers and the volume of press releases distributed. This reflects an increase in market penetration for newswire services, largely as a result of the increased speed, reach and affordability associated with the advent of internet-based distribution platforms. Over the five years to 2018, Newswire Services industry revenue has increased. Demand for news is stable throughout the business cycle and industry growth is driven by long-term economic growth. Over the five years to 2023, industry revenue is expected to increase, spurred on by increases in corporate advertising expenditure, total number of businesses in the economy and an increase in overall internet traffic. Major players in the industry have successfully adapted their business models for the digital era, providing a streamlined and highly profitable service, while competing on the basis of reputable content and providing access to an extensive distribution network.
This industry provides commercial news releases to journalists, investors and other professionals. These services are generally marketed as PR platforms or newswires. Newswires often operate as subscription services for corporate contributors, and they also distribute this content publicly online. The industry excludes syndicated services written by journalists (as opposed to press releases from corporations), such as Dow Jones Newswires and Bloomberg Business News.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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