Newspaper Publishing in the US
As the internet becomes the go-to news source for many readers, operators in the Newspaper Publishing industry will experience a mass exodus of advertisers and readers. The growing popularity of real-time reporting and customizable ad campaigns will force newspapers to expand their traditional print offerings into internet and mobile platforms. To counter these trends, industry operators will cut costs and adopt technological innovations to make themselves more accessible to readers.
The Newspaper Publishing industry produces and distributes print newspapers. Companies that solely publish online news are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Gannett Co. Inc.
The New York Times Company
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