The Newspaper Publishing industry in Canada is reeling as a result of competition from digital platforms. Amid sluggish growth in total advertising expenditure over the past five years, print advertising has declined sharply. Due to declining readership and lower advertising revenue streams, industry revenue is expected to decline over the five years to 2016. Newspaper readership is expected to continue to fall over the five years to 2021. As digital adoption accelerates, advertisers will increasingly shift their spending away from print material at the expense of industry operators. Over the five years to 2021, industry revenue is forecast to continue to decline.
This industry publishes and distributes print newspapers. Companies that only publish online news are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.