The Natural Food Coloring industry has performed well over the past five years. Consumer perception of the health value of natural versus artificial flavoring has been the primary driver of this trend, leading the industry revenue to grow over the five years to 2015. These trends will continue to benefit the industry overthe next five years, specifically increasing consumer preference for natural food additives over artificial food additives, greater demand from large food processing companies that make a definitive move to remove artificial coloring from their products, and improved product offerings.
This industry develops and produces substances, liquids or powders that are added to a food or drink to change its color. The industry's products primarily use ingredients that are not made synthetically by humans. These color additives are exempt from the Food and Drug Administration's certification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.