Market Research Logo

Museums in the US - Industry Market Research Report


Attention: There is an updated edition available for this report.

Museums in the US

The health of the Museums industry is tied to individuals' inclination to donate or spend money on leisure activities, which is affected by trends in disposable income and consumer confidence. Following a drastic downturn during the recession, the industry began to turn around at the end of 2011, with the majority of museums reporting an increase in attendance, a trend that has continued throughout the five-year period. Furthermore, improving economic conditions resulted in a rise in private donations, the second-largest source of industry revenue. The majority of museums in the United States qualify as nonprofit organizations and therefore benefit from a tax-exempt status from the Internal Revenue Service (IRS). As a result, many of these institutions rely on government support. Over the five years to 2021, industry revenue growth will be bolstered by rising employment, which will accelerate disposable income growth. As a result, more individuals are expected to make discretionary museum trips and charitable donations.

This industry engages in the preservation and exhibition of objects of historical, cultural and educational value and includes art galleries, art museums and other museums in general. This industry does not include commercial art galleries that sell art products and objects.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Smithsonian Institution - financial performance*
    • Table J. Paul Getty Museum - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report