The Model Agencies industry experienced growth over the past five years, with revenue expected to continue increasing. Demand for this industry's services depends on corporate advertising expenditures, as a significant portion of industry revenue is garnered through commissions and service fees gained from booking models in print, television, retail and internet advertising campaigns. Revenue growth over the past five years has been further propelled by steady demand from major downstream markets such as cosmetic and beauty product brands, clothing retailers and international apparel brands. Furthermore, social media platforms have opened a new avenue for models and agents to generate revenue by endorsing and promoting products, though have also increased competition. Over the five years to 2022, Model Agencies industry revenue is expected to expand as total advertising expenditure is projected to continue to increase. However, increased competition due to growing social media use could hinder growth during the period.
Operators in this industry represent fashion models in business dealings, such as auditions, bookings and contract negotiations. These agencies earn revenue via commission, usually from the deal they make with the model or another agency.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.