Media Representative Firms in the US
Over the five years to 2019, rising corporate profit and per capita disposable income have boosted advertising budgets, benefiting the Media Representative Firms industry. However, a dramatic shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, limiting potential gains. Although industry operators have provided more representation for online and mobile media sites in recent years, many digital media companies sell their advertising space internally and bypass the need for industry services. Industry contracts for print media representation have declined during the period as consumers have increasingly shifted away from traditional media sources. Print advertising expenditure, which includes advertising in magazines, Sunday magazines, newspapers and national newspapers, has decreased during the period. Over the five years to 2024, rising corporate profit and per capita disposable income are expected to drive up total advertising expenditure, and operators will continue to capitalize on growth within the digital media sphere.
Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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