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Media Buying Agencies in Australia - Industry Market Research Report

Media Buying Agencies in Australia

Companies operating in the industry are involved in media planning and buying activities. These include determining the optimal method of promoting client products and services within print or broadcast media and then negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services, rather than client billings.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Establishments
    • Table Industry Structure
  • Industry Performance
    • Table Demand from broadcasting (except internet)
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016-17)
    • Table Advertising by sector, 2016-17
    • Table Major market segmentation (2016-17)
    • Table Business Locations 2016-17
    • Table Distribution of revenue vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table WPP AUNZ LTD - industry segment performance**
    • Table Dentsu Aegis Network Australia Holdings Pty Ltd - industry segment performance*
    • Table Omnicom Media Group Australia Pty Ltd - industry segment performance*
    • Table Interpublic Australian Holdings Pty Ltd - industry segment performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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