Meat Jerky Production
Meat jerky products have proven to be resilient over the five years to 2018. Despite the falling price of red meat during the current period, growth in per capita meat consumption helped boost industry revenue. Furthermore, product innovation has been the primary driver of revenue growth over the past five years. Traditional jerky products were viewed by many consumers as unhealthy, full of artificial flavors, preservatives and overloaded with sodium. Major players in the industry have battled this perception by launching several products emphasizing the artisanal nature of jerky products. Overall, the industry's small-scale nature, relatively low prices and innovative flavors and content have led revenue to increase during the current period. Over the five years to 2023, industry revenue is anticipated to continue increasing due to new product developments and increased demand from consumers looking for convenient food and new, exciting flavors.
This industry includes establishments that cut, pack and box meat jerky from purchased meats. Meat jerky includes meat that has been cut into long slices or strips and dried, seasoned or otherwise cured.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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