An improving macroeconomic landscape and a growing connection with the healthcare sector have benefited the Massage Services industry over the five years to 2018. Given the discretionary characteristics of industry services, the anticipated increase in per capita disposable income over the past five years has provided consumers with the means to afford additional massages. Over the five years to 2023, industry revenue is forecast to increase. The majority of massage therapists are sole practitioners, and the dominance of nonemployers in the industry is anticipated to continue. As the industry's average wage is anticipated to remain relatively low, most therapists will find it necessary to maintain other sources of income.
This industry primarily provides therapeutic and nontherapeutic massages. Therapeutic massages encompass soft-tissue manipulation techniques while nontherapeutic massages are primarily for relaxation purposes.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook