Martial Arts Studios
The highly competitive Martial Arts Studios industry, which offers instruction in various martial arts, is composed of several small operators that typically serve local markets. Although the industry serves a demographically diverse clientele, instruction is geared toward males and the youth market. Over the past five years, industry revenue has grown. As the economy has continued to expand, growth across these variables resulted in an increase in spending on recreation, including martial arts instruction. Demand for martial arts studios has been driven by the rising popularity of mixed martial arts (MMA), a full-contact martial art form that uses striking and grappling techniques, incorporating the philosophies and techniques of various martial art forms. The industry is expected to continue growing over the next five years. The competitive nature of the industry, coupled with the success of franchise brands, is expected to lead to an expansion of the franchise model.
This industry includes establishments, many of which operate as nonemployers, that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, taekwondo, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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