Martial Arts Studios industry growth was hampered early in the current five-year period as the recession set in and the economy sagged. However, as the economic recovery took hold, rising per capita disposable income propelled consumers to increase spending on fitness, including martial arts instruction, supporting substantial revenue growth from 2012 onward. Over the next five years, the industry is expected to continue its growth, albeit at a slower rate. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on martial arts instruction, particularly costly private lessons. Additionally, the popularity of mixed martial arts will continue to drive demand for the industry. Furthermore, the industry will expand its franchise model.
This industry includes establishments, many of which operate as nonemployers, that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, taekwondo, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.