The past five years have brought the rapid decline of the Major Household Appliance Manufacturing industry. As a result of weak underlying domestic demand, the relative strength of the Canadian dollar and the high cost of labour, many of the industry's multinational companies chose to relocate production abroad. Although rising consumer demand is expected to keep the industry's remaining manufacturers afloat over the next five years, the high cost of labour and a strong dollar will lead to greater import penetration. As rising input prices further reduce the industry's already low profit margins, a small number of surviving manufacturers will compete for niche markets in an increasingly fragmented industry.
This industry includes operators that manufacture major household cooking appliances, refrigerators, freezers, household laundry equipment and other major electrical and nonelectrical household appliances such as dishwashers, garbage disposal units, water heaters and trash compactors. Small cooking appliances (e.g. hot plates), fans, central and room air conditioners, vacuums and electric irons are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.