Mail Order in the US
The Mail Order industry, which comprises companies that primarily use mail catalogs to display and sell merchandise, has grown over the five years to 2018. Due to rapidly increasing competition from online retail outlets and a decrease in female participation in the labor force, industry companies have had to develop new strategies, which has contributed to industry revenue growth. To cope with slowing industry revenue and increasing demand for online retailers, many operators have begun to offer web and mobile e-commerce services. Over the five years to 2023, external competition from e-commerce and brick-and-mortar operators will continue to hinder industry performance, with revenue projected to grow at a slower race.
The Mail Order industry is composed of companies that primarily use mail catalogs or TV to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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