Mail Order in the US
The Mail Order industry has struggled over the five years to 2016. To maintain revenue and keep up with consumers' changing purchasing habits, operators have had to develop new strategies. Due to rapidly increasing competition from online retail outlets and a decrease in female participation in the labor force, the industry has experienced declining revenue. Faced with declining revenue, during the five-year period, operators have changed their strategy when it comes to catalogs to bolster sales. In the five years to 2021, external competition from e-commerce and brick-and-mortar operators will continue to hamper revenue growth. Consumers will likely continue to opt for online shopping due to the increased convenience and ability to compare products and prices across multiple brands. Consequently, industry revenue is expected to decrease.
The Mail Order industry is composed of companies that primarily use mail catalogs or television to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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