Maids, Nannies & Gardeners in the US
The Maids, Nannies and Gardeners industry has grown over the five years to 2018, primarily as a result of rising disposable income levels and a strong decline in unemployment during the period. Currently, households in the top two income quintiles represent the largest customer market for the industry. Therefore, a growing percentage of households earning more than $100,000 has contributed to industry demand as well. Overall, industry revenue is estimated to increase during the current period. Over the five years to 2023, industry revenue is expected to continue increasing, despite an anticipated rise in the national unemployment rate. This estimated revenue growth is attributable to increases in per capita disposable income and the number of households earning more than $100,000, which enable more staff to be hired.
This industry comprises private households that hire workers to perform household work and childcare activities in their home. This includes personal chefs, maids, nannies, butlers, gardeners, caretakers and other maintenance workers. Individuals who are self-employed or employed by an agency are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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