Magazine & Periodical Publishing in the US
Continued decline in print advertising spending is expected to persist, driving the Magazine and Periodical Publishing industry's revenue down. Print advertising spending, the main determinant of revenue for magazine and periodical publishers, has declined every year since 2011. With the rise of digital media and advertising, companies must increase the use of digital advertising in lieu of traditional print advertising, which limits the industry's largest revenue source. To retain an increasingly digitized readership and enable more focused advertising services, the industry is slowly shifting away from print publishing to digital platforms.
This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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