Magazine & Periodical Publishing in the US
Diminished advertising, low subscription numbers and single-copy sales have weakened the Magazine and Periodical Publishing industry over the five years to 2016, as consumers are increasingly switching to free or more affordable substitutes, such as online publications. More recently, external competition from digital-only magazines has risen, further diminishing industry revenue growth. IBISWorld projects that the industry will benefit from rising disposable income over the next five years, allowing consumers to purchase a greater amount of discretionary products, such as magazine publications. Nevertheless, the shift toward digital media and decreasing print advertising will offset potential revenue gains from higher disposable income.
This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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