Internet Publishing and Broadcasting in the US
The Internet Publishing and Broadcasting industry, which comprises organizations and individuals that offer nonphysical products exclusively through the internet (not including search engines), has grown significantly over the five years to 2018. The industry has experienced tremendous growth throughout the period, as both the number of users and time spent online have dramatically increased. A key driver of the industry's strong growth is the rapid rise in the number of mobile internet connections. Mobile devices give users the ability to access the internet from virtually anywhere, which has significantly increased the industry's reach. Over the next five years to 2023, revenue is expected to continue increasing as advertisement spending continues to transition from traditional means to the internet and mobile devices.
This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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