Internet Publishing and Broadcasting in Illinois
The Internet Publishing and Broadcasting industry in Illinois comprises companies that offer nonphysical products, such as news, music and video, exclusively thought the internet. The industry's surging growth is largely due to the sharp rise in internet traffic volume, which has been boosted by the proliferation of mobile devices. Industry companies reap tremendous rewards from users' increased time spent on the internet, because when more web pages are accessed, the number of advertisements that users come across also increases. Over the next five years, revenue is expected to continue increasing, though at a decelerated rate. Many already-popular services will experience a slowdown in user base growth due to saturation; however, the internet's growing share of advertising expenditure is expected to propel the industry forward.
This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.